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MP42GIF

Regular

ffmpeg -i one.mp4 \
  -vf "fps=12,scale=960:-1:flags=lanczos" \
  -loop 0 one.gif

Smaller Size

ffmpeg -i one.mp4 -vf \
"fps=12,scale=960:-1:flags=lanczos,split[s0][s1];\
[s0]palettegen[p];[s1][p]paletteuse" one.gif